Surplus

A sustainable fashion identity system that communicates surplus materials as a design feature | not a compromise | across logo, packaging, campaign, and retail touchpoints.

Category: Circular Fashion / Brand Identity / Sustainability

Client: Surplus | Sustainable Fashion · Role: Brand Identity · Art Direction · Packaging · Year: 2025

Challenge

The brand sounded apologetic about upcycling. Shelves and feeds failed to communicate premium craft behind limited runs.

Goals

• Elevate surplus materials to a hero story
• Build a flexible logo and type system
• Unify packaging and campaign photography
• Give retail partners consistent brand assets

Solution

We reframed surplus as scarcity and craft. The identity now reads editorial before it reads eco.

Outcome

Surplus now looks like the limited-run label it is | confident, tactile, and unmistakably premium.

Results

• Unified System: 1
• Packaging SKUs: 6
• Social Engagement: +89%
• Stockists Onboarded: 12

Technology stack

• Illustrator
• InDesign
• Figma
• After Effects

Services and industries

• Identity & Branding
• Web Design & Development

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Frequently asked questions

What is the Surplus case study about?

A sustainable fashion identity system that communicates surplus materials as a design feature | not a compromise | across logo, packaging, campaign, and retail touchpoints. ZiyadX delivered this as brand identity · art direction · packaging for Surplus | Sustainable Fashion.

What was the main challenge on Surplus?

The brand sounded apologetic about upcycling. Shelves and feeds failed to communicate premium craft behind limited runs.

What results did Surplus achieve?

Surplus outcomes included Unified System (1), Packaging SKUs (6), Social Engagement (+89%), Stockists Onboarded (12). Surplus now looks like the limited-run label it is | confident, tactile, and unmistakably premium.