Overview
A corporate brand presence for a multi-vertical business group | communicating capability, scale, and sector depth through editorial layout and restrained motion.
Kastugy
01
Act I | Setup
Context
The Challenge
The group had grown across categories but its web presence still read like a single-line brochure. Partners and hires arrived without understanding the breadth of operations.
Goals
- 01Present each vertical with independent clarity
- 02Unify the group under one credible design system
- 03Support partner inquiries and careers in one surface
- 04Ship a fast, mobile-first reading experience
02
Act II | Process
ResearchtoBuild
Fig. 01 | Research Plate
Research
Benchmarked corporate group sites across India and global peers. The strongest positioned themselves as documents | structured, scannable, and free of campaign noise.
Fig. 02 | Design System
Design
Built a publication-style grid with strict hierarchy and generous whitespace. Division pages share components but keep distinct narratives | group credibility without homogenisation.
Fig. 03 | Build Surface
Development
Static generation with structured CMS fields mapped to the corporate hierarchy, schema markup for organization and services, and performance budgets on every template.
03
Act III | Proof
ShippedWork
F/01
Group overview and division index
F/02
Per-vertical capability narratives
F/03
Careers and partner inquiry routing
F/04
News and announcements archive
F/05
SEO-optimised service landing pages
StackNext.jsTypeScriptTailwind CSSSanityVercel
Fig. 04 | Solution in Context
We turned a brochure into a corporate document. Visitors understand what Kastugy does in one scroll | and the right division gets the inquiry.
04
Act IV | Impact
Results
Primary Metric
+176%
Partner Inquiries
+64%
Careers Applications
0.9s
LCP (Mobile)
100
Lighthouse SEO
Key Learnings
Multi-vertical corporate sites fail when everything looks the same. Shared systems with distinct stories beat one template repeated six times.
05
Act V | Exit
Conclusion
Kastugy now presents as the institution it has become | and the site anchors every partnership conversation with proof, not promises.
Next Project | 20 / 20Healthcare / Portfolio / Web