Overview
A flagship corporate presence for a multi-sector enterprise group | engineered to communicate scale, credibility, and depth without resorting to stock language.
AREnterprise
Director's Note
Client brief asked for restraint. Our case study doesn't.
01
Act I | Setup
Context
The Challenge
The legacy site read like a brochure and underplayed the breadth of the group's holdings. Investors, partners, and prospective hires were all leaving with the wrong impression.
Goals
- 01Communicate scale without overstatement
- 02Make each business unit independently legible
- 03Support investor relations and careers in one surface
- 04Hold its own against global peers
02
Act II | Process
ResearchtoBuild
Fig. 01 | Research Plate
Research
Benchmarked twenty enterprise group sites across markets. The strongest had one trait in common | they treated their site as a document, not a campaign.
Fig. 02 | Design System
Design
Designed the system as a corporate publication. Strict grids, restrained type, generous whitespace, and zero decorative motion. Every page can be read; nothing has to be watched.
Fig. 03 | Build Surface
Development
Static-generated for speed, with a structured CMS that mirrors the corporate hierarchy | group, division, unit. Editors update once and the IA stays consistent automatically.
03
Act III | Proof
ShippedWork
F/01
Group-wide investor relations hub
F/02
Per-division micro-narratives
F/03
Careers portal with role-level deep links
F/04
Press & announcements archive
StackNext.jsTypeScriptTailwind CSSSanityVercel
Fig. 04 | Solution in Context
We treated credibility as the design brief and let restraint do the talking. The result reads as a serious institution because every interaction was tuned to feel like one.
04
Act IV | Impact
Results
Primary Metric
+212%
Investor Inquiries
+86%
Careers Applications
1.0s
LCP (Mobile)
100
Lighthouse SEO
Key Learnings
Corporate sites are believed, not browsed. Every visual decision either raises or lowers credibility | there is no neutral.
05
Act V | Exit
Conclusion
The new presence repositioned the group in its market | and changed the conversations investors and partners walked in with.
Next Project | 03 / 20Product / Brand / Web