Sheetal Mithaiwala

A warm, premium digital storefront for a heritage mithai brand | translating in-store richness into an online experience that feels personal, not transactional.

Category: Confectionery / D2C Brand / E-commerce

Client: Sheetal Mithaiwala · Role: Brand Identity · E-commerce · Web Design · Year: 2025

Challenge

The brand's reputation lived in its shops, but online ordering felt generic. Product photography, gifting flows, and festival campaigns weren't reflected on the web.

Goals

Carry in-store warmth into digital
Make gifting and bulk orders effortless
Highlight seasonal and festival collections
Build trust for first-time online buyers

Solution

We didn't digitise a catalogue | we digitised the counter experience. Customers order online with the same confidence they feel in the shop.

Outcome

Sheetal Mithaiwala's digital channel now matches the warmth of its shops | and festival seasons no longer overwhelm the phone line.

Results

Online Revenue: +167%
Gift Order Share: +52%
Repeat Customers: +38%
Customer Rating: 4.8

Technology stack

Next.js
TypeScript
Tailwind CSS
Shopify
Vercel

Services and industries

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Frequently asked questions

What is the Sheetal Mithaiwala case study about?: A warm, premium digital storefront for a heritage mithai brand | translating in-store richness into an online experience that feels personal, not transactional. ZiyadX delivered this as brand identity · e-commerce · web design for Sheetal Mithaiwala.
What was the main challenge on Sheetal Mithaiwala?: The brand's reputation lived in its shops, but online ordering felt generic. Product photography, gifting flows, and festival campaigns weren't reflected on the web.
What results did Sheetal Mithaiwala achieve?: Sheetal Mithaiwala outcomes included Online Revenue (+167%), Gift Order Share (+52%), Repeat Customers (+38%), Customer Rating (4.8). Sheetal Mithaiwala's digital channel now matches the warmth of its shops | and festival seasons no longer overwhelm the phone line.