What results did Sheetal Mithaiwala achieve?

Sheetal Mithaiwala outcomes included Online Revenue (+167%), Gift Order Share (+52%), Repeat Customers (+38%), Customer Rating (4.8). Sheetal Mithaiwala's digital channel now matches the warmth of its shops | and festival seasons no longer overwhelm the phone line.

What results did Sheetal Mithaiwala achieve?

Sheetal Mithaiwala outcomes included Online Revenue (+167%), Gift Order Share (+52%), Repeat Customers (+38%), Customer Rating (4.8). Sheetal Mithaiwala's digital channel now matches the warmth of its shops | and festival seasons no longer overwhelm the phone line.

What technologies powered Sheetal Mithaiwala?

Sheetal Mithaiwala was built with Next.js, TypeScript, Tailwind CSS, Shopify, Vercel. Full stack details are documented in the case study.

Can ZiyadX take on a project similar to Sheetal Mithaiwala?

Yes. If you need similar food / brand / e-commerce work, explore our Branding & Identity Design service or contact the Mumbai studio to brief a comparable engagement.

Who was Sheetal Mithaiwala built for?

Sheetal Mithaiwala was delivered for Sheetal Mithaiwala (2025) with ZiyadX as brand identity · e-commerce · web design.

Food / Brand / E-commerce

SheetalMithaiwala

Client

Sheetal Mithaiwala

Role

Brand Identity · E-commerce · Web Design

Year

2025

Context

Overview

A warm, premium digital storefront for a heritage mithai brand | translating in-store richness into an online experience that feels personal, not transactional.

The Challenge

The brand's reputation lived in its shops, but online ordering felt generic. Product photography, gifting flows, and festival campaigns weren't reflected on the web.

Goals

01Carry in-store warmth into digital
02Make gifting and bulk orders effortless
03Highlight seasonal and festival collections
04Build trust for first-time online buyers

Act II | Process

ResearchtoBuild

Fig. 01 | Research Plate

Research

Spoke with loyal customers and first-time online buyers. Trust came from familiarity | names, origins, and occasion context mattered as much as price.

Fig. 02 | Design System

Design

Built a palette inspired by packaging and shop interiors. Photography-led layouts with generous spacing; copy written in the brand's voice | celebratory, never corporate.

Fig. 03 | Build Surface

Development

Headless commerce with category-driven collections, gift-message flows, and admin tools for seasonal catalogue updates without developer dependency.

Fig. 01 | Research Plate

Research

Spoke with loyal customers and first-time online buyers. Trust came from familiarity | names, origins, and occasion context mattered as much as price.

Fig. 02 | Design System

Design

Built a palette inspired by packaging and shop interiors. Photography-led layouts with generous spacing; copy written in the brand's voice | celebratory, never corporate.

Fig. 03 | Build Surface

Development

Headless commerce with category-driven collections, gift-message flows, and admin tools for seasonal catalogue updates without developer dependency.

Act III | Proof

ShippedWork

F/01

Occasion-based product collections

F/02

Gift packaging and message options

F/03

Bulk and corporate order flows

F/04

Store locator and delivery zones

F/05

Festival campaign landing pages

StackNext.jsTypeScriptTailwind CSSShopifyVercel

Fig. 04 | Solution in Context

We didn't digitise a catalogue | we digitised the counter experience. Customers order online with the same confidence they feel in the shop.

Act IV | Impact

Results

Primary Metric

+167%

Online Revenue

+52%

Gift Order Share

+38%

Repeat Customers

4.8

Customer Rating

Key Learnings

Food brands sell memory as much as product. Every pixel should feel like the box you'd hand someone at Diwali.

Act V | Exit

Conclusion

Sheetal Mithaiwala's digital channel now matches the warmth of its shops | and festival seasons no longer overwhelm the phone line.

Next Project | 11 / 20Travel / Tool / Web App

SheetalMithaiwala